Most Americans think their job is harder than others. As a brand that celebrates hard work, Mike’s wanted to prove that all jobs can be hard. So, we created The Jobstacle Course.
We found “easy” jobs people were trash talking on social and brought 3 of them to life as part of a job-themed obstacle course filled with hard af moments.
Taste testers had to guess candy flavors that ranged from good, like cinnamon, to nasty, like sour cream & onion and hot dog.
Librarians searched a chaotic maze of shelves looking for specific titles as customers moved books around and stole them back.
And weather reporters dealt with tornado level winds and cue cards filled with tongue twisters.
We tapped Emmy-winning actor Lamorne Morris – who had like 17 jobs before Hollywood – to host.
Those brave enough to complete the course earned their way into the break room for free swag and the ultimate reward after a hard day, Mike’s Hard Lemonade.
