Adobe Gen AI Launch
In September 2023, Adobe announced it would be including AI-powered tools across its product offerings. Meaning for the first time ever, any person could create commercially usable AI-generated art.
All the hype around AI, both good & bad, meant it was crucial to show the potential of AI in a positive way. So, building on Adobe’s Dream Bigger campaign, we created social and influencer content inviting everyone to use Adobe tools to imagine their dream world.